Many years ago I sold a framed pastel painting to a wonderful collector here in San Francisco. He asked me to deliver the piece to his home the following day. I arrived at his home at the top of Twin Peaks and entered the expansive living room filled with light from the huge windows overlooking San Francisco Bay. On the largest wall in the room there was a gallery wall collection of framed pieces by artists the like of Lichtenstein, Hockney, Picasso and Thiebaud. A framed Picasso print was resting on the floor, leaving a blank spot on the wall. The collector looked at me and said, "I thought this would be a good spot for your piece, what do you think?" "Oh, yes, that's perfect," I stammered, looking at the Picasso print that my work had just upstaged. Take that Pablo!
|My beloved dog, Soxx, in the studio circa 2014.|
|Gallery style wall for a visiting art consultant.|
By the way, I sold six paintings that day.
And let's not forget online presentation. So many artists are selling online it's difficult to stand out in the crowd. You can take advantage of presentation and staging to sell work online too. Check out one of my typical online listings here. You'll see that I show the work installed in a typical home setting. I use Adobe Stock Images to create images for presentation.
Whether it's a gallery wall or a stock photo, use every tool available to present your work in the best fashion. After all, the work deserves it, right?